Cultivate has been engaged by Woodridge Capital Partners to curate the food & beverage collection together at the $2.5 billion Century Plaza project located in Century City across from the Westfield Century City.

The Century Plaza project will include two new luxury residential towers designed by Pei Cobb Freed & Partners, with 363 luxury residences, a 400-room Fairmont hotel, and 93,000 SF of retail space.

Developer: Woodridge Capital Partners
Location: Century City, Los Angeles
Project Class: Mixed-use
Retail Area: 93,000 SF

Cultivate is providing the following services for this project:
Master Planning
Underwriting Support
Operator Search
Concepting

Kilroy Realty Corp’s redevelopment of the
San Francisco Flower Mart is the largest development project in SF since the development of Embarcadero Center. Located in Central SoMa, the development plan calls for the preservation of the existing 115,000 square feet wholesale flower market space while also adding over 2 million square feet of office space, 130,000 square feet of food & beverage-focused retail, and 40,000 square feet of public open space.

Developer: Kilroy Realty
Location: San Francisco
Project Class: Mixed-use
Retail Area: 130,000 SF

Cultivate has been engaged by Kilroy Realty to provide the following services:
Master Planning
Underwriting Support
Operator Search
Concepting
Tenant Coordination

Cultivate has been engaged by Related to provide operator search services and guidance in master planning the food and beverage programming for the Frank Gehry-designed Grand Ave project. Located across the street from the Walt Disney Concert Hall, the project will bring a 314 room Equinox Hotel, 436 residences, and 172,000 SF of retail which include eight restaurants and a 430 seat cinema to the Bunker Hill neighborhood of Downtown Los Angeles in 2021.

Developer: Related Urban
Location: Downtown Los Angeles
Project Class: Mixed-use
Retail Area: 176,000 SF

Cultivate is providing the following services for this project:
Master Planning
Underwriting Support
Operator Search
Concepting
Tenant Coordination

Thrilled to announce that we are partnering with Chef Curtis Stone and brother Luke Stone, alongside Rising Realty Partners, to open a new restaurant concept together at Rising’s newly renovated The Trust Bldg in the Historic Core of DTLA. Details forthcoming.

Developer: Rising Realty Partners
Operator: Curtis Stone
Location: Downtown Los Angeles
Project Class: Mixed-use

Flag Luxury Group has engaged Cultivate Hospitality Group to find an operator for the entire food & beverage program at the Ritz Carlton NoMad New York, a 40-story Rafael Vinoly-designed project with 250 guestrooms and 16 luxury condos. Announcement coming soon.

Developer: Flag Luxury Partners
Operator: José Andrés
Location: New York City, New York
Project Class: Hotel

SOMA Hotel LLC is developing the 250-room Autograph Collection Hotel in the Mission Bay just steps from AT&T Park and the Chase Center, the new home of the Golden State Warriors. It will be the first hotel to open in San Francisco’s burgeoning Mission Bay neighborhood, which include UCSF’s Mission Bay Campus, Dropbox, Uber, Gap, and over 6,000 new residences.

Developer: SOMA Hotel LLC
Operator: To be Announced
Location: San Francisco
Project Class: Hotel

Cultivate has been engaged by SOMA Hotel LLC to provide the following services:
Underwriting Support
Operator Search
Concepting

Cultivate Hospitality Group has been tasked with finding a food & beverage operator to complement the 77 ultra-luxury residential condominiums at Townscape Partners’ 8899 Beverly Blvd project. Located at the border of
Beverly Hills and West Hollywood, the units are expected to break record
pricing for residential sales.

Developer: Townscape Partners
Location: West Hollywood, Los Angeles
Project Class: Mixed-use

Cultivate has been engaged by Townscape Partners to provide
the following services:
Underwriting Support
Operator Search
Concepting
Tenant Coordination

Hudson Yards is the largest private real estate development project in the history of the United States as well as the largest development project in New York City since the development of the Rockefeller Center.

A “city within a city,” Hudson Yards will include more than 17 million square feet of commercial and residential space, with a development program including five office towers, more than 100 retail outlets, 20 restaurants, approximately 5,000 residences, an Equinox hotel, a 750-seat public school, a cultural space, and over 14 acres of public open space. Hudson Yards is anticipated to draw over 24 million visitors every year.

The food & beverage program at Hudson Yards is to include approximately a dozen signature restaurant spaces as well as a 40,000 square foot market hall.

Developer: Related Urban
Location: New York City, New York
Project Class: Mixed-use
Retail Area: 720,000 SF

During his time as Vice President at the Related Companies, Peter Peterson was responsible for spearheading all food & beverage-related activities at the project, including:
Master Planning
Underwriting Support
Operator Search
Concepting

Following the foreclosure of the stalled Cosmopolitan Resort and Casino development in Las Vegas in 2008, the lender of the property was faced with the decision of forcing a sale of the property or finishing the project’s development. The Related Companies was hired by the lender as a fee developer to complete the project. One of the new ownership group’s primary goals was to redefine the standard of food & beverage in Las Vegas.

The opening restaurant collection, which would ultimately come to be the paragon of destination dining on the Las Vegas Strip, included world class concepts such as Jaleo by Jose Andres, STK, Estiatorio Milos by Costas Spiliadis, Comme Ca by David Myers, Blue Ribbon Grill, and Scarpetta by Scott Conant.

As Vice President at Related, Peter was brought into the development team to spearhead the food & beverage efforts, which included a full reprogramming of the existing F&B master plan. Peter implemented a pioneering F&B deal structure which was unprecedented in the history of Las Vegas.

Developer: Related Urban
Location: Las Vegas
Project Class: Hotel

Peter’s responsibilities included:
Master Planning
Underwriting Support
Operator Search
Concepting
Tenant Coordination
Marketing & PR

At the peak of the last cycle, Related embarked on an ambitious project to redefine vertical luxury living in Los Angeles with the Century, a residential condominium project in Century City. The project opened just as the recession hit, resulting in a sales slump. The building was in desperate need of a PR lift. Related felt that developing an on-site destination restaurant could refocus attention to the building.

Peter was tasked with finding an LA-based celebrity chef to craft a signature restaurant concept for the building. After an exhaustive search, Peter identified David Myers, and ultimately created Hinoki & the Bird. The result was an award-winning concept that became a hit with both residents and locals.The building went on the completely sell out and set record sales prices for residential condominiums in Los Angeles.

Developer: Related Urban
Operator: Hinoki And The Bird
Location: Century City, Los Angeles
Project Class: Residential

Peter’s responsibilities included:
Master Planning
Operator Search
Concepting
Tenant Coordination
Marketing & PR

The Galleria on Al Maryah Island is the ultimate fashion, luxury retail and dining destination in the Middle East. The Galleria combines the latest trends in fashion and dining in a modern, vibrant and striking waterfront environment.

Two floors of boutiques and entertainment present visitors with endless choices. The Galleria features the highest concentration of luxury retailers in one location in the region. It is home to 130 outlets, anchored by some of the most iconic names in fashion including Louis Vuitton, Dior, Cartier, Prada, Gucci, Van Cleef & Arpels, Mulberry and Bulgari.

The Food & Beverage offerings for The Galleria, include two contemporary café terraces and multiple waterfront dining options overlooking the Abu Dhabi skyline. From fast casual eateries to fine dining restaurants headed by signature chefs, The Galleria offers a diverse culinary experience through its 25 venues including Zuma, La Petite Maison, Café Milano, Coya, Almaz by Momo, and Emporio Armani Caffè.

Developer: Related Urban
Location: Al Maryah Island, Dubai
Project Class: Mixed-use

In his role as Vice President at Related, Peter Peterson was responsible for:
Master Planning
Operator Search
Concepting
Tenant Coordination
Marketing & PR

Porter House New York opened in 2006 as a New York-style steakhouse within the Time Warner Center Restaurant Collection. As it approached its 10-year anniversary, ownership decided that the concept was ready for a refresh.

After a redesign and renovation of the space, the rebranded Porter House Bar and Grill had an immediate increase in both cover counts and check average, resulting in a 20% increase to revenues and bottom line. In Feb. 2017, New York Magazine bestowed on the new Porter House with the designation as “The Absolute Best Steakhouse in New York City”.

Developer: Related Urban
Operator: Porter House Bar and Grill
Location: New York City, New York
Project Class: Mixed-use

In his role as Vice President at Related, Peter Peterson was responsible for:
Concepting
Marketing & PR
Asset Management